New Roots Herbal | History | Natural Health Products


These Roots Run Deep…

Here are some milestones in our growth

A Canadian First

Peter Wilkes becomes cofounder of an innovative health food store in Calgary, Alberta.
A cooperative approach featured consumer participation for retail rewards. Community Natural Foods continues to thrive with three locations.


Grassroots Retail

Peter Wilkes opens Christmas Naturals Foods, among the first natural health product distributor of its kind, in Vancouver, B.C.


New Roots Rises

The New Roots brand begins to emerge, with the opening of New Roots Nutrition in Kitsilano, B.C. The retail experience features strong ties with organic products and a firm commitment to non‑GMO produce and products.


The Brand Is Born

Peter Wilkes returns with his young family to lay down roots in Montréal, Québec, for the inception of New Roots Herbal. Acidophilus Ultra emerges among the flagship products. Peter Wilkes is a pioneer in the Canadian market for probiotics, having sold them previously at the retail level.


Moving Day

New Roots Herbal expands off-island, to Vaudreuil-Dorion, to meet with increased product demand in the rapidly growing natural health product industry.


Humble Beginnings

The first scientist is hired for New Roots Herbal’s in-house lab, NHP Laboratories. The facility currently employs 22 scientists in North America’s industry-leading, ISO 17025–accredited analytical laboratory.


Poised for Growth

We changed our logo!
Construction is completed for the state-of-the-art production facility, laboratory, and corporate headquarters on nearby 3405, F.‑X.‑Tessier, also in Vaudreuil-Dorion, Québec.


Caring Comes Naturally to Us

New Roots Herbal is privileged to work with many charitable organizations by means of its Choose to Care program. Their diverse range of activities have something in common, they strive to make the world a safer, healthier, more compassionate place for all of us to share.


Expanding Horizons

Expansion plans are completed, doubling the size of the existing facility, including NHP Laboratories now occupying 8,000 square feet, with complete probiotic and microbiological services. This recent expansion positions New Roots Herbal to meet increasing North American and global product demand.


Some Interesting Facts…

Get to know us better

  • Over 9,700 stores sell New Roots Herbal products worldwide.
  • In Canada, New Roots Herbal sells exclusively to independent natural-products stores.
    Go to our store locator to find a retail outlet near you.
  • New Roots Herbal manufactures over 400 products.
  • New Roots Herbal’s production, warehouse, office, and laboratory occupy 127,000 sq. ft. (11,800 m²)
  • Our laboratory investment exceeds 5 million dollars.
  • New Roots Herbal distributes to more than 16 countries.
  • Currently we employ over 200 employees.
  • The Choose to Care program donates to five environmental foundations/charities as well as six foundations/charities that help families, children, and people in need.
  • Since its inception in 2009, our Choose to Care program has given in excess of 2.2 million dollars.